The ever-rising affect of the internet on our everyday lives could be seen in just about every part we do. Perhaps that influence is no more palpable than in the area of e-commerce. As of 2004, there have been about 700 million folks online on the earth that might symbolize about eight p.c average annual increase, yet creating countries accounted about 36 percent of this whole with a remarkable 15 percent annual improve in number of on-line residents sixty eight. Digital Commerce (EC) has been broadly seen by coverage makers, scholars, and practitioners as an essential ingredient for the socioeconomic development of a growing country 6. There is profound evidence that ICT investment and economic performance are positively related 35. EC can create social, socio-cultural and authorized improvements for a creating nation.

The theory of reasoned action (TRA), concept of planned behaviour (TPB) and know-how acceptance mannequin (TAM) have been used extensively within the current literature to explain and predict shopper behaviour in a web-based surroundings (Ajzen and Fishbein 1980, Ajzen 1991, Pavlou 2003).

Such self-assessments of individuals of their capacities and capabilities to use computers are essential factors in forming their behavior intentions of using computer systems 17. Although …